Welcome to Sustained Innovation, where we help businesses run more smoothly and grow sustainably. As business efficiency consultants, we improve how organisations work through better processes, clearer objectives, and, where it adds value, the considered use of AI and CRMs or other software soluttions.

Our strength lies not just in identifying inefficiencies, but in delivering practical solutions that last. We focus on improvements that deliver a clear return on investment and are genuinely right for the business. Where simple changes can create immediate value, we implement them quickly. Where longer-term improvement is needed, we take a considered approach. This may involve refining what is already in place, removing activity that no longer adds value, or, where it makes financial and operational sense, introducing new tools or systems. Every recommendation is made on merit, with budget, impact, and long-term value carefully weighed.

Efficiency sits at the heart of any well-run business. As your consultants, we take the time to understand how your organisation actually works day to day, including the constraints you operate under. Improvements may come from clearer processes, better alignment, increased confidence through training, or straightforward changes that remove friction quickly. Where technology adds real value, this can include AI, CRM systems, or automation. We are equally comfortable working with familiar platforms such as Google Workspace and Microsoft 365 as we are introducing more advanced solutions, always selecting the approach that delivers the best outcome, not simply the newest one.

As business efficiency consultants, our approach is simple and effective: simplify, automate, educate, in that order. Simplifying often means stopping work that no longer adds value, sometimes through small changes that have an immediate impact. Automation is applied selectively, only where it delivers a measurable return. Education ensures people understand both the process and the tools they use, so improvements last. The result is not technology for its own sake, but a considered, sustainable way of working that balances quick wins with long-term efficiency.
Sustained Innovation
2 Agricultural Hall Plain, Norwich NR1 3FS, UK